Consumer Awareness on the Law Combatting Misleading Marketing of Dietary Supplement Products amidst the Spread of the Covid-19 Pandemic in Malaysia

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Norazlina Abdul Aziz, Farizah Mohamed Isa, Mardiah Hayati Abu Bakar, Hartini Saripan

Abstract

Dietary supplements hold a huge profit potential, according to the global health sector market. The number of supplements available to consumers has increased dramatically, owing to changes in consumer perceptions that supplements aid in the prevention of diseases. Consumers lose transparency in knowing the process, content, and components of dietary supplement products as the supplements sector expands with innovations and new technologies. They are exposed to a variety of concerns associated with dietary supplement items, including safety, efficacy, and quality. Malaysian consumer protection framework provides for resources of protection for the consumer. However, the lack of awareness of the consumer on the availability and actual functions of this platform for them to remedy their grudges and complaints would make the existing consumer protection framework non-functional and less efficient. The level of awareness may also contribute to the determination of the area of concern for the reformation of the recent consumer protection relating to the sales of dietary supplement products. Although dietary supplement market is not new, yet the transformation of this industry in adapting to the newly introduced technology and high dependency of the current consumer to the dietary supplement product calls for the need to reform the existing consumer protection framework. The study intends to analyse consumer awareness of dietary supplement products and the recent consumer protection framework in order to propose reforms to current consumer protection in this area. The study adopts a descriptive approach, data were collected through a pilot study that was conducted with 102 participants within Selangor and Kuala Lumpur. The questionnaires used the Likert scale and were distributed from January 2020 to December 2020 when the world is battling the COVİD-19 attack. The questions were prepared in both languages, Malay Language and English Language to aid for better understanding on the part of the participants. The data were analysed using an online quantifying method to finalised the accurate percentage for each issue. The outputs were then described through analytical writing, tables and diagrams.

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How to Cite
Mardiah Hayati Abu Bakar, Hartini Saripan, N. A. A. F. M. I. . (2022). Consumer Awareness on the Law Combatting Misleading Marketing of Dietary Supplement Products amidst the Spread of the Covid-19 Pandemic in Malaysia. BiLD Law Journal, 7(1), 01–09. Retrieved from https://bildbd.com/index.php/blj/article/view/145
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